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Pixel Tracking in PHP

Updated 16th August 2022

When creating email campaigns, it’s important to know how many recipients actually opened your email. This information can help you determine if your efforts are working or if it’s time to change your strategy. Most mail champaign tools such as Mailchimp and SendInBlue use a technique called Pixel Tracking. In this post, you will learn

What are next-gen image formats?

Updated 17th March 2022

Google Page Insights is a useful tool used to report on the performance of webpages on both mobile and desktop devices and provide suggestions on how the page can be improved. A common suggestion many websites are given is ‘Serve images in next-gen formats’, but what are next-gen image formats? Next-gen image formats provide superior

What is the Lexing stage in PHP

Updated 10th December 2023

Lexing is a phase the PHP interpreter undergoes while interpreting the source code written. Lexing, is the first of four overall steps performed by the PHP interpreter. Steps in the PHP Interpreter The PHP interpreter undergoes a total of four steps before executing the code written. What is Lexing in PHP Lexical analysis, also known